Adonko Is No More Legal In Ghana!!! - kwakujaylar

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Friday, 28 April 2017

Adonko Is No More Legal In Ghana!!!

The FDA has sanctioned Angel Group of Companies,
manufacturers of Adonko Bitters after a concert
organized by the Company at the Baba Yara Stadium
in Kumasi on Easter Monday April 17, 2017 left most
of the youth passing out as a result of excessive
intake of the alcoholic product.
FDA’s investigation confirmed that the criterion for
gaining access to the concert was solely on condition
that each individual purchased a 750ml bottle of the
alcoholic beverage at a cost of GH¢10, a situation
which resulted in the Alcoholic beverage being sold to
minors as well. It also resulted in excessive
consumption, clearly putting the consumers at risk of
flouting the caution of drinking responsibly.
The situation also contravened Section 3.2.19 of the
FDA Guidelines for the Advertisement of Food
products which states that “No alcoholic beverage
shall be advertised in relation to a public function
where persons under the legal drinking age are likely
to attend.”
The Company also contravened Section 3.2.12 of the
FDA Guidelines for the Advertisement of Food
products which prohibits the use of well-known
personalities in the marketing of alcoholic beverages
by engaging Shatta Wale and Bisa Kdei in the
promotion programme.
These acts exposed patrons to the said programme to
unwarranted serious health risks bordering on public
health. The FDA has consequently sanctioned the
Company as follows:
With immediate effect, the FDA has suspended
the Registration and Advertisement License of
Angel Group of Companies whilst investigations
into the incident continue.
The company has also been directed to recall
the Product, Adonko Bitters, from trade and to
furnish the FDA with details of the recall plan and
subsequently, the progress of the recall plan.
The company is to pay an administrative charge
of GH¢25,000 for failing to comply with the above
regulatory requirements.
The FDA will not hesitate to impose further sanctions
should Angel Group of Companies fail to comply with
these sanctions.

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